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This is currently not the case for GW. I think they managed to push the technology to such a point where they can do pretty much whatever they want. So, that is what they do. They do not have to look for creative solutions. It's a bit similar to action movies that rely too much on graphical effects because they can and forget that for a great movie you need a great story as well. Or a computer game that is only about the cool graphics and having the highest framerate but forgets that great gameplay is what makes a game worth playing. So it is with GW.
Yes and no. Perhaps the capitalize too much on the effects side, but they know that a lot of players/buyers want that. I have a club here that has currently merged with a 40K/GW-club, and both the original members - slightly elder players who wargame broadly form heroic to GW - and the new 40K-jump mmedately on GW. Like they jump on action movies and Starwars. It works. And sometimes they are disappointed, but usually they accept the rules and play their games.
Obviously the game is worth playing and the models worth buying - like the arthouse films I like and literary novels hardly sell and the next Starwars flick or lame fantasy-zilloquidruplofantalagoy sells million.
It is not GW. It is the buyers buying it. (Including me, occasionally).
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As for the painting. Well, I'm often not a fan. They somehow manage to make the models look less appealing then they are. And the painting is well below what many of the accomplished hobbyists here and on other sites can do. It feels like they aim for a level of painting that a normal 15 year old can achieve without too much trouble. Which perhaps is honest. But it doesn't make the models look great when you're trying to sell them.
I actually think this is better. I heve been intimidated by painting quality in the past, and I really loved that white dwarf when Nigel Stillman in 'a tale of four painters(?)' built his little force of not-so-well-painted Bretonnians. Which made it somehow acceptable to have an army that was not so perfectly painted.